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- AI Reshapes Go-to-Market Strategies
AI Reshapes Go-to-Market Strategies
+ Black Friday Hits $11.8B Online Record
Rohan Islam
November 30, 2025
In partnership with
Welcome back to “Trendwise AI.”
Today’s Recipes:
AI Reshapes Go-to-Market Strategies
Black Friday Hits $11.8B Online Record
+Trending AI Tutorial
+ Trending tools and resources
And More….
AI Reshapes Go-to-Market Strategies
AI is transforming how startups approach go-to-market (GTM) strategies, enabling leaner teams to achieve more with advanced tools. Leaders from OpenAI and Google Cloud emphasize blending AI capabilities with deep customer insight. The focus is shifting from sheer scale to smart, personalized outreach and messaging.
Smarter Resource Use: Startups now accomplish more with fewer resources thanks to AI. However, domain expertise and marketing fundamentals remain essential for success.
Marketing Still Matters: AI enhances but doesn’t replace marketing craft. Understanding customer insights, research, and creative strategy remains critical for effective campaigns.
Precision in Lead Generation: AI tools now identify high-fit prospects using detailed criteria. This enables far more accurate lead scoring and qualification than traditional database queries.
New Hiring Priorities: Companies now seek curious, adaptable GTM team members over narrow specialists. A blend of technical awareness and strategic thinking is increasingly valued.
Speed and Agility Boost: AI lets teams test and deploy messaging faster. Marketers can holistically track performance and optimize based on real-time signals.
AI is not replacing strategy, it’s sharpening it. Founders who combine human insight with AI’s precision will lead the next wave of GTM innovation. Stay curious, stay focused, and leverage tools wisely.
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Black Friday Hits $11.8B Online Record
U.S. shoppers spent a record $11.8 billion online on Black Friday, up from $10.8 billion last year. Peak spending hit $12.5 million per minute between 10 a.m. and 2 p.m. Analysts note rising prices may be inflating totals more than actual demand.
Record-Breaking E-Commerce Day: Black Friday online sales surged to $11.8 billion, setting a new benchmark. Adobe Analytics attributes this growth to more consumers shopping from home.
Cyber Monday Expected to Top It: Cyber Monday is projected to reach $14.2 billion in online sales. This suggests digital shopping momentum will continue through the holiday weekend.
AI’s Growing Role in Sales: Salesforce reports AI influenced $22 billion in global sales from Thanksgiving to Black Friday. Though definitions vary, AI’s shopping impact is clearly rising.
Mixed Signals on In-Store Traffic: In-store foot traffic data conflicts, down 3.4% per one firm, up 1.17% per another. Department stores saw a notable 7.9% traffic increase.
Price Inflation vs. Volume: Prices rose 7% on average, while order volumes dipped 1%. This hints that higher spending may reflect cost hikes, not more purchases.
While online sales soar, it’s worth watching whether shoppers are truly buying more or just paying more. AI’s role in shaping deals and decisions is accelerating fast. Keep an eye on Cyber Monday, it could redefine the season again.
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